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KitKat in Japan: Pop Culture Icon and the Art of Branding

KitKat in Japan: Pop Culture Icon and the Art of Branding Unwrapping the cultural phenomenon of KitKats in Japan: From their UK origins to their global appeal, explore how KitKats have become symbols of luck, innovation, and pop culture KitKats have become more than just a sweet treat in Japan; they’re a cultural phenomenon. Nestlé’s …

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