marketing

Japanese Kitkat flavours: a global pop culture symbol banner

KitKat in Japan: Pop Culture Icon and the Art of Branding

KitKat in Japan: Pop Culture Icon and the Art of Branding Unwrapping the cultural phenomenon of KitKats in Japan: From their UK origins to their global appeal, explore how KitKats have become symbols of luck, innovation, and pop culture KitKats have become more than just a sweet treat in Japan; they’re a cultural phenomenon. Nestlé’s …

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How To Price Your Art or Paintings: 7 Key Things To Consider

How To Price Your Art or Paintings: 7 Key Things To Consider UK artist and entrepreneur Kerwin Blackburn examines the challenging question of how to price your own work as an artist Setting a price for your artwork is a challenge that every artist faces. It’s not just about paint on canvas (or whatever your …

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By Kerwin music themed pop art paintings and prints in a chaotic Jackson Pollock style landscape montage

How To Market Your Paintings & Art: The Contrast Principle

How To Market Your Paintings & Art: The Contrast Principle UK artist and entrepreneur Kerwin Blackburn explores the concept of the Contrast Principle in marketing – and also how artists use contrast to make their art stand out Perhaps the biggest, universal challenge for artists is getting their art to stand out and get noticed. …

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