{"id":3292,"date":"2021-10-18T11:41:00","date_gmt":"2021-10-18T10:41:00","guid":{"rendered":"https:\/\/www.bykerwin.com\/?p=3292"},"modified":"2023-04-09T13:33:43","modified_gmt":"2023-04-09T12:33:43","slug":"by-kerwin-exhibits-at-the-other-art-fair-london-oct-2021","status":"publish","type":"post","link":"https:\/\/www.bykerwin.com\/by-kerwin-exhibits-at-the-other-art-fair-london-oct-2021\/","title":{"rendered":"By Kerwin Exhibits at The Other Art Fair, London Oct 2021"},"content":{"rendered":"\n
\"Kerwin<\/a><\/figure>\n\n\n\n

By Kerwin Exhibits at The Other Art Fair, London Oct 2021<\/h1>\n\n\n\n

The Other Art Fair, Shoreditch, London, 14 \u2013 17 October 2021<\/em><\/h2>\n\n\n\n

In October 2021 I made my second appearance at global art show, The Other Art Fair. I exhibited at the October edition of Saatchi Art\u2019s The Other Art Fair, London,\u00a0at The Truman Brewery on Brick Lane, after debuting at their July 2021 King\u2019s Cross event. (Read my blog post on my first fair appearance here<\/a>.)<\/p>\n\n\n\n

It was great to be on display again as one of 140 emerging, independent artists and to meet hundreds more visitors over the four days. For the first time I also showcased my range of By Kerwin products<\/a> including mugs<\/a>, cushions<\/a> and coasters<\/a> \u2013 as well as my range of gallery-inspired clothing. This provided valuable feedback on my new product range and was a great milestone for my art brand.<\/p>\n\n\n\n

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\"Kerwin<\/a><\/figure>\n\n\n\n
\"Kerwin<\/a><\/figure>\n<\/figure>\n\n\n\n
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What is The Other Art Fair?<\/h2>\n\n\n\n

The Other Art Fair is one of the world\u2019s biggest art fairs for emerging, independent artists. Presented by Saatchi Art, the fair connects artists directly with art visitors and buyers in fairs hosted in global art cities including London, New York, L.A., Chicago, Dallas, Melbourne and Sydney.<\/p>\n\n\n\n

<\/div>\n\n\n\n

How many artists are on display at The Other Art Fair?<\/h2>\n\n\n\n

The Other Art Fair typically exhibits between around 100 \u2013 170 emerging, independent artists from around the world for their four-day art fairs. Visitors to the fair are treated with the opportunity to meet with and buy directly from the artists on display, often creating lifelong connections.<\/p>\n\n\n\n

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\"Inside<\/figure>\n\n\n\n
\"Inside<\/figure>\n\n\n\n
\"Advertising<\/figure>\n<\/figure>\n\n\n\n
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By Kerwin\u2019s second The Other Art Fair appearance<\/h2>\n\n\n\n

With UK Covid rules a bit more relaxed than in July 2021, October\u2019s event saw the fair return to its flagship London venue, the Truman Brewery on fashionable Brick Lane in Shoreditch. This converted brewery is a large indoor, warehouse-style location that is perfect for an art fair.<\/p>\n\n\n\n

For this art fair my five metre stand was arranged in a 1-3-1 metre arrangement, meaning I had a wider main wall than at July\u2019s fair. This meant I could create more of a panoramic style display of my original paintings \u2013 most of which are 18×24\u201d in size. For my main wall I therefore arranged fifteen paintings in a dazzling grid layout, which proved a real crowd-stopper and \u2018wow\u2019 factor. (Many people really did say \u2018wow\u2019 when they saw it.)<\/p>\n\n\n\n

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\"Kerwin<\/a><\/figure>\n\n\n\n
\"Kerwin<\/a><\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Exhibiting my new By Kerwin merchandise and product range<\/h2>\n\n\n\n

On one side panel I had my Jimi Hendrix original painting and By Kerwin orange neon sign, and on the other side panel I displayed my new range of products. For this I stuck cushions and coasters to the wall, and had my By Kerwin mugs hanging off hooks.<\/p>\n\n\n\n

At this show I also wore many pieces of By Kerwin clothing apparel for the first time \u2013 including my Gallery sweatshirt<\/a> and t-shirts, and a Stevie Wonder jumper<\/a>.<\/p>\n\n\n\n

At my July TOAF appearance I dressed either in full black or bright colours that complemented my artwork \u2013 but to actually wear my own branded merchandise really took things to the next level. My clothing is all really comfortable too! (You can browse and shop my clothing items online. You can message me for custom clothing enquiries or ideas.)<\/p>\n\n\n\n

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\"By<\/a><\/figure>\n\n\n\n
\"By<\/a><\/figure>\n<\/figure>\n\n\n\n
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Which new paintings did I have on display?<\/h2>\n\n\n\n

In addition to my new product range, this edition of The Other Art Fair also saw my Drake<\/a> and Bruce Springsteen<\/a> paintings made their exhibition debuts, having been painted during summer 2021.<\/p>\n\n\n\n

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How did the fair go down for me?<\/h2>\n\n\n\n

This was a great four days for By Kerwin, building on my previous exhibition experiences. I didn\u2019t sell any original paintings, but that has never currently been the sole aim of my exhibitions at this stage in my artistic career. My focus has always been primarily on the print side of my business model.<\/p>\n\n\n\n

I sold around a couple of dozen prints over the four days, both in person and online, with many more print sales following afterwards from visitors I\u2019d met at the show. This was all really encouraging. Many pieces of merchandise also found their way to new homes which was cool too.<\/p>\n\n\n\n

The October edition of The Other Art Fair also saw the bar and DJ return, so there was a fantastic atmosphere throughout, with some great memories created. Many friends, either from my school days in Norwich or my King\u2019s College London Master\u2019s degree network, or beyond, visited me at this fair which made everything that bit more special.<\/p>\n\n\n\n

As always, thanks to everyone who visited or purchased artwork, and to everyone who sent messages of encouragement \u2013 either in person or online! It means the world. This latest successful The Other Art Fair experience gave me the confidence to go big and apply for one of their international shows…<\/p>\n\n\n\n

\"Kerwin<\/figure><\/div>
\"Kerwin<\/figure><\/div>
\"Kerwin<\/figure><\/div>
\"Kerwin<\/figure><\/div><\/div>
\"Kerwin<\/figure><\/div>
\"Kerwin<\/figure><\/div><\/div><\/div><\/div>\n\n\n\n

You can follow my art progress on Instagram<\/a> and Facebook<\/a>.<\/strong><\/p>\n\n\n\n

\u2018By Kerwin\u2019 is my range of Jackson Pollock-inspired acrylic paintings of the world\u2019s biggest music and pop culture icons. Explore and shop my full range of original paintings and print editions at\u00a0<\/em>www.bykerwin.com<\/em><\/a>.\u00a0Fast worldwide delivery available.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

By Kerwin Exhibits at The Other Art Fair, London Oct 2021 The Other Art Fair, Shoreditch, London, 14 \u2013 17 October 2021 In October 2021 I made my second appearance at global art show, The Other Art Fair. I exhibited at the October edition of Saatchi Art\u2019s The Other Art Fair, London,\u00a0at The Truman Brewery …<\/p>\n

By Kerwin Exhibits at The Other Art Fair, London Oct 2021<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":3294,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[44,1],"tags":[49,140,53,248,46,153,237,245,113,51,52,50,250,235,247,122,249],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bykerwin.com\/wp-json\/wp\/v2\/posts\/3292"}],"collection":[{"href":"https:\/\/www.bykerwin.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bykerwin.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bykerwin.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bykerwin.com\/wp-json\/wp\/v2\/comments?post=3292"}],"version-history":[{"count":7,"href":"https:\/\/www.bykerwin.com\/wp-json\/wp\/v2\/posts\/3292\/revisions"}],"predecessor-version":[{"id":3315,"href":"https:\/\/www.bykerwin.com\/wp-json\/wp\/v2\/posts\/3292\/revisions\/3315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bykerwin.com\/wp-json\/wp\/v2\/media\/3294"}],"wp:attachment":[{"href":"https:\/\/www.bykerwin.com\/wp-json\/wp\/v2\/media?parent=3292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bykerwin.com\/wp-json\/wp\/v2\/categories?post=3292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bykerwin.com\/wp-json\/wp\/v2\/tags?post=3292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}